基于承压强度的滨海旅游行为分异特征Study on Differential Characteristics of Coastal Travelling Behavior Induced by Pressure Strength
许春晓,姜漫,田媛,王洁
摘要(Abstract)：
在强调幸福的时代,承压强度和旅游行为的关系是值得特别关注的问题。以减压作用明显的滨海旅游目的地为对象,用演绎方法确定压力层次结构,以指标层问题设计测试语句,采用问卷工具以抽样调查手段获得基础数据,通过德尔菲法结合层次分析法得到承压强度值,采用聚类方法得到承压强度的人群类型,利用单因素方差分析和多重变量的交叉列联表分析,发现3种承压强度的人群类型在出游动机、获取信息途径、开支预算、目的地偏好、交通类型5个方面存在显著分异,在出游方式偏好、旅游社选择、旅游住宿3个方面分异不明显。根据研究结论进行管理思考,得到了一些有益的启示。
关键词(KeyWords)： 滨海旅游;承压强度;旅游行为
基金项目(Foundation): 教育部人文社科基金项目“重游现象及其形成机制研究”(09YJA790069)资助
作者(Author): 许春晓,姜漫,田媛,王洁
参考文献(References)：
- [1]张广海,田纪鹏.国内外滨海旅游研究回顾与展望[J].中国海洋大学学报(社会科学版),2007(6):5-8.
- [2]谷明.国外滨海旅游研究综述[J].旅游学刊,2008,23(11):87-92.
- [3]Mercer D.Discretionary travel behaviour and the urban mentalmap[J].Australian Geographical Studies,1971(9):133-143.
- [4]Pearce D G.,Kirk D.Carrying capacities for coastal tourism[J].Industry and Environment,1986,9(1):3-6.
- [5]Patmore J A.Recreation and resources:leisure patterns and leisure places[M].Oxford:Blackwell,1983.
- [6]Walmesley D J,Jenkins J.Evaluations of recreation opportunities:Tourist impact s of the New South Wales North Coast[M]//Mercer D.New viewpoints in Australian outdoor recreation research and planning.Melbourne:Hepper Marriot and Associates,1994:89-98.
- [7]李星群.滨海旅游目的地选择行为比较研究[J].商业研究,2010(6):144–147.
- [8]Cooper C.Spatial and temporal patterns of tourist behavior[J].Regional Studies,1981(15):359-371.
- [9]Pearce D G..Tourist time budgets[J].Annals of Tourism Research,1988,15(1):87-92.
- [10]Catalina Juaneda.Balearic islands tourism:a case study in demographic segmentation[J].Tourism Management,1999,20(6):549-552.
- [11]Reidar J Mykeletun.Positioning an island destination in the peripheral area of the Baltics:a flexible approach to market segmentation[J].Tourism Management,2001,22(5):493-500.
- [12]李树峰,李胜芬,李蕾,等.国内旅游者滨海旅游行为研究——以秦皇岛为例[J].燕山大学学报,2006,7(3):114-116.
- [13]Neil Carr.A study of gender differences:young tourist behaviour in a UK coastal resort[J].Tourism Management,1999,20(2):223-228.
- [14]夏林根.新世纪旅游的热点:远洋海岛旅游──上海、海口、三亚市场调查报告[J].旅游科学,2001(2):53.
- [15]古丽娜.大学生的压力及其相关因素的研究[D].北京:北京师范大学,1999:1-23.
- [16]陈浩.工作要求与创新工作行为关系研究[J].技术经济与管理研究,2011(1):41-45.
- [17]Lu L,Cooper C L,Kao S F,et al.Work stress,control beliefs and well-being in Greater China:an exploration of sub-cultural differences between the PRC and Taiwan[J].Journal of Managerial Psychology,2003,18(6):479-510.
- [18]Tim Hindle.Manage Your Time[M].Dorling Kindersl,1998:4-37.
- [19]Holmes T H,Rahe R H.The social readjustment rating scale[J]Journal of Psychosomatic Research,1967,11(2):216.
- [20]Cooper C L,Sloan S,Williams S.Occupational Stress Indicator:Management Guide[M].Windsor:NFER-Nelson,1988:1-52.